Portfolio

Recent projects showcasing a wide-range of skills, including graphic design, layout design, social media content creation, and more.

IMMERSIVE STORYTELLING

Skilled in crafting engaging and persuasive content tailored to diverse audiences. Experienced in writing for websites, social media, promotional materials, and news outlets, ensuring messages align with brand voice and goals.

EXAMPLE: Yours in Song newsletter engages and connects thousands of stakeholders with Purdue Musical Organizations throughout the academic year. The Spring 2024 issue was written in collaboration with the entire Marketing & Communications team and featured highlights from the semester.

Look Inside

MISSION-DRIVEN MESSAGING

Experienced in crafting thoughtful and impactful messaging to engage, thank, and retain donors with the intention of demonstrating the value of contributions and fostering lasting relationships.

EXAMPLE: Eight-page document detailing a multi-million dollar building expansion plan presented to prospective donors. Interior details proposed renovations, current challenges and proposed solutions, and potential growth opportunities for the organization as a whole.

BIG STAGE TO SMALL SCREEN ENGAGEMENT

Proficient in creating dynamic videos that inform, engage, and inspire audiences by communicating key messages, highlighting events, and strengthening audience connections.

EXAMPLE: High Notes Newsletter is a more dynamic way to engage stakeholders with important updates on accomplishments and events while informing them of upcoming opportunities to engage with the organization.

COMMUNITY BUILDING, ONLINE AND OFF

Experienced in developing and executing social media strategies to grow engagement and brand awareness. Proficient in analyzing metrics, creating compelling content, and staying current with platform trends to optimize performance.

EXAMPLE: PurduePMO Instagram account followers has consistently grown by 5.0%-7.0% since August 2022, while averaging three posts per week of original content. This post highlighted the LBGTQ+ Center’s kick-off event and featured many of the organization’s students in attendance.

HANDS-ON APPROACH TO MARKETING

Experienced in designing and producing high-quality print materials, including brochures, posters, flyers, and event programs. Skilled in layout design, typography, and ensuring brand consistency to create visually appealing and impactful print collateral.

EXAMPLE: Billboard advertising for the 91st Annual Purdue Christmas Show, resulted in over 725,000 weekly impressions. Overall campaign met ticket sales goals by 105%.

CAPTURING MOMENTS THAT MATTER

Skilled in capturing high-quality images that tell compelling stories and enhance brand voice. Experienced in concert, event, and portrait photography.

EXAMPLE: Highlights from Fall 2024 semester – includes photos from live concerts, publicity shoots, and leadership portraits.